Since last year, Dropbox has had over 500 million registered users and 13.6 million paying users. We actively encourage our registered users to become paying users through in-product prompts and notifications, time-limited free trials of paid subscription plans, email campaigns, and lifecycle marketing. We generate over 90% of our revenue from self-serve channels-users who purchase a subscription through our app or website. Dropbox generates the majority of its revenue organically through a freemium strategy where it converts its free users into paying users without extensive onboarding from a salesperson: Though all competitors have now entered the enterprise segment one way or another to some extent, Dropbox has been the most consumer-oriented when it comes to growth strategy. Within the greater file storage competition landscape, Dropbox competes more directly with Box ( BOX), One Drive ( MSFT), and Google Drive ( GOOG) ( GOOGL) across the enterprise, small business, and individual segments. However, we have taken a more neutral position since its Q2 earnings call, given our overall skeptical view of Dropbox's recent product development and pricing strategy, which could potentially reduce its level of competitiveness going forward. We found both its market positioning and organic growth approach appealing. Since its IPO in 2018, we have been bullish on Dropbox. The decelerating YoY growth in both ARPU and revenue seems to have caused a lack of enthusiasm for the stock in recent times. The shares reached a 6-month low of $17.26 before trading upwards to reach approximately $20 per share towards second week of September. Dropbox's ( NASDAQ: DBX) stock has been quite volatile since its most recent Q2 earnings call on the first week of August.

Box or dropbox stock